I’ve been thinking a lot about adding value. I’m a Realtor, right? I charge a fee for service. Some people think Realtor fees are really high, far in excess of whatever value they might bring to a transaction. I’m very conscious of that, and I always strive to bring more value to a transaction than is represented by the fee. Some of you out there might say that’s not possible, or at least, not likely. I got thinking about this today in particular because I recorded another episode of my podcast, the BayToBayPodcast, with Alicia Heber of Vacasa.com. Vacasa does vacation rental management, and they have a guarantee – they guarantee you they’ll net you, the vacation home owner, more money using their services, even after their (what I am sure appears to be substantial) fee. They say they’ll net you more money than you would using any other property management company (which also charges a significant fee) or even if you manage it yourself, with no fees – they will STILL make you more money, even after their fees. And that is a very important concept – that you pay money, but by paying that money, you actually make more money than if you hadn’t paid to begin with. That is what I call adding value to a process. But it’s more than just about adding value to a business process. What about adding value in life? What about adding value to your relationships? What about giving people more than they give you you in return? What would your life look like if you lived by that principal? I’m reminded of what Zig Ziglar used to say: give people what they want, in order to get what you want. What comes around, goes around. I could go on and on, but actually I think I’ve just come up with another topic for a different episode, so I’ll end it and let you watch the video. Please share your thoughts about adding value in business and life in the comments – thank yo!
Adding Value in Business and in Life
It’s not about the Choice, it’s about the Execution
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