So it happened again. It seems I’ve lost yet another listing, oh my. A lot of these listings I get are competitive situations, where the seller is talking to more than one agent about getting a house sold. And that’s all well and good, but the sad fact is that most sellers choose their agent based on two criteria: 1) How much they say they can sell it for, and 2) how much their commission is. In this case, I told the seller that hey if you want to get a really high price, you’re going to have to put in some work, the house does not show really great right now and nobody’s going to pay you the $1.4 million like the house down the street just got. Which, by the way, is down the street closer to the beach, closer to amenities, and is more nicely updated with marble counters and Miele appliances, artfully staged, and without a bunch of messy tenants cluttering up the place. But who knows, it could be the out-of-town agent the seller is choosing to work with has some genius plan to get it sold as-is, and I will be schooled! I hope it works out that way for the seller, but because that would be awesome for her. We’ll see how the chips fall on that one. But here’s the thing: the universe does exist in which it was possible for me to have both given her the bad news AND walked away with the listing. Unfortunately for the seller, and for me, this is not the universe we’re presently residing in. My task however is to shape THIS universe in such a way where I more consistently get the listing, meet the client’s objectives, and sell the property expeditiously without having the life sucked out of me in the process. This is the reality that I’m hard at work in creating, but it is still very much a work in progress.
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