Why I Joined Compass
Well, I went and did it. I shut down my brokerage and I joined Compass, the high tech real estate start-up company out of New York C...
Real Estate
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Seb Joins Compass
Well, it’s official. I’ve been working on it for a couple of months now, but on November 1, 2019 I began the day as a sh...
The Numbers tell the Story
It’s not all peaches and cream in the Santa Cruz real estate market – far from it. The median home price in Santa Cruz c...
The saddest event in real estate
The saddest event in any real estate transaction is when the buyer decides to cancel the contract. When selling a home in California...
How do you know when it’s a buyer’s market?
I’ve been answering questions on Quora.com late – the question and answer site. The other day a question came up which w...
Opportunity Cost, Explained
Ever hear of opportunity cost? Maybe you have, but you’re not clear on what exactly people mean when they say it. Simply put,...
The Single Best Marketing Tactic Ever Invented
In today’s episode of Seb Frey TV, I share with you the single best marketing tactic ever invented – at least when it co...
Correctly Utiizing Price Per Square Foot
Price per square foot is a key metric in pricing residential real estate. Correctly utilized, a price-per-square-foot can be an accu...
Ch-Ch-Changes!
It’s time to make a change people! Actually, the people already have changed. The old gray mare just ain’t what she used...
Material Facts in the Real Estate Transaction
What, exactly, is a material fact, as pertains to a real estate transaction? I’m glad you asked! A material fact is some infor...