The saddest event in real estate
The saddest event in any real estate transaction is when the buyer decides to cancel the contract. When selling a home in California...
Real Estate
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How do you know when it’s a buyer’s market?
I’ve been answering questions on Quora.com late – the question and answer site. The other day a question came up which w...
Opportunity Cost, Explained
Ever hear of opportunity cost? Maybe you have, but you’re not clear on what exactly people mean when they say it. Simply put,...
The Single Best Marketing Tactic Ever Invented
In today’s episode of Seb Frey TV, I share with you the single best marketing tactic ever invented – at least when it co...
Correctly Utiizing Price Per Square Foot
Price per square foot is a key metric in pricing residential real estate. Correctly utilized, a price-per-square-foot can be an accu...
Ch-Ch-Changes!
It’s time to make a change people! Actually, the people already have changed. The old gray mare just ain’t what she used...
Material Facts in the Real Estate Transaction
What, exactly, is a material fact, as pertains to a real estate transaction? I’m glad you asked! A material fact is some infor...
How Much You Lose Every Day Your Home Sits Unsold
It’s an axiom in the real estate business: the longer your home sits on the market, the less it will send up selling for. But...
Greater Bay Area 2019 Mid-Year Real Estate Update
We’re half way through 2019, so I figured I’d whip up a 2019 mid-year real estate market update for your viewing pleasur...
Good Faith Negotiation
When it comes to any kind of contract, it is expected that all parties will work in good faith to see that the terms of the contract...